01

Project 
​grounded goods

Description

Design Goal

Creating an entirely new retail store brand image and extensive product line. Developing a primary parent brand and several support sub-brands that will offer different price points, selection of merchandise, and consider the  company provides, location, architecture, demographics.

Aim to create a positive social impact and ethical FAIR-TRADE global relations — providing long-term sustainable economic opportunities & establish fair buying relationships with disadvantaged artisans worldwide.

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