08

Project 

airbnb CSR report

Design Goal

The project required us to select an existing social media and redesign the visual identity and applications based on its qualities. The brand I chose is tumblr, a social media based on a community of interests where people can find people with the same hobbies.

Tumblr is a diverse community that embraces different people and builds a platform for everyone to communicate. I used different shapes and colors to represent different user groups, and these shapes eventually formed the "t" of Tumblr, symbolizing the brand's philosophy.