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Description

 
07

Project 
tumblr brand guidelines

Design Goal

The project required us to select an existing social media and redesign the visual identity and applications based on its qualities. The brand I chose is tumblr, a social media based on a community of interests where people can find people with the same hobbies.

Tumblr is a diverse community that embraces different people and builds a platform for everyone to communicate. I used different shapes and colors to represent different user groups, and these shapes eventually formed the "t" of Tumblr, symbolizing the brand's philosophy.

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