Description

 

04

Project 
​Trinitas wine package

The project required us to select an existing wine estate, redesign the identity according to its characteristics, and use the new identity to design wine packaging at different price points.

Design Goal

I refined the new identity as the sun, meaning that the grapes here are free to bask in the sun every day. At the same time, it broke out the part of the original identify that symbolized "people" and used it as a design concept for the higher-priced wines, conveying the brand's qualities: sun, soil, humanity.

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