​raffles hotle guidelines

Design Goal

Raffles Hotels & Resorts is a chain of luxury hotels that traces its roots to the 1887 opening of the original Raffles Hotel in Singapore. The Raffles name is synonymous with luxury, glamour, and extraordinary adventure.

To create a new brand identity, application system, and graphic manual for Raffles Hotel, expressing the feature of Raffles: reflects the mood of its location, with a personality that is both intimate and luxurious. Raffles take pride in making each guest feel like they are somewhere very special.

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