02

Project 

​hip-hop dance festival

Description

Design Goal

This project required me to create a new visual identity for an existing festival. I choose the San Francisco Hip-hop dance festival as my project. My keywords are energetic, joyful, I think those words can express hip-hop dance’s feelings well.

San Francisco Hip Hop Dance Festival changes its logo every year, and I wanted to design a logo that be used for a long time to deepen the audience's impression of it. Secondly, I wanted to attract the audience to learn through vibrant colors.